![]() ![]() This is usually an accepted market, with well-defined boundaries and where players either provide a service at a lower cost. Players in a red ocean are all fighting for the same contested space. To understand and appreciate what makes a blue ocean strategy so powerful, it makes sense to look at a place called the red ocean.Ī red ocean is a place where competition is the norm. The blue ocean strategy is the fruit of the homonym book, and research conducted b W.
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